Since 2010 the North Sea Jazz Festival is being organized on the Dutch Caribbean island of Curaçao. The Curaçao North Sea Jazz Festival (CNSJF) is almost a literal translation of the European concept. With a total economic impact of US$15.9 million the festival is seen as an important event. The island consists of 158,986 inhabitants, is home to over 60 different nationalities and has recently become an autonomous country within the Dutch kingdom. The CNSJF is financed by one private non- profit organization. At the end of 2016, the organization announced they would no longer finance this event. Locals believed this to be a threat for the further growth of the island’s (tourism) economy. To find a ‘sustainable’ solution to the financial part of this problem the Government of Curaçao stepped in. The involvement of the government in such events is new to the island, whereas in Europe this is much more common. From a European academic perspective, this case-study is a first attempt in understanding how professionals working for the public sector in Curaçao think about the values and functions of festivals in society. The results are drawn from interviews with locals that work for the Government of Curaçao.